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Blog post: Additive impact part #1 - how Additive Manufacturing could disrupt your market

Marc Saunders

Director - Global Solutions Centres at Renishaw, accelerating adoption of additive manufacturing (metal 3D printing)

Marc Saunders

11 March 2016

Everyone is talking about how 3D printing is going to change the world of manufacturing, part of the wave of Industry 4.0 innovation that will sweep aside established ways of working.  That's a bit hyperbolic perhaps, but the point is that additive manufacturing (AM) does present tremendous opportunities to do things differently. 

The pace of adoption in each sector will depend on the characteristics of the industry - the level of regulation, for instance - and the attitude of current and potential new players towards innovation and risk.  There's a great opportunity to disrupt the status quo.  The question is, how can you position your business to win as this disruption occurs?

Well, a good place to start is to think about the nature of the potential changes that AM could bring to your market, and to think about the strength of the play that you want to make using AM.  In my last post titled How can you get the most from additive manufacturing? I outlined a staircase model showing different levels of AM adoption:

Additive manufacturing staircase

Additive manufacturing production benefits

I also talked about the different types of benefit that can flow from deploying AM: production benefits that are accrued whilst you are making the product, and lifetime benefits that accrue once the product is in use.  Moving up through the levels requires increased commitment to design and qualify radical new products as well as a new manufacturing process, but the benefits tend to rise too:

Additive manufacturing benefits staircase


The benefits rise as you move up through the levels because you are taking advantage of more and more of the unique capabilities that AM offers.  The more of these capabilities that you deploy, the more disruptive and valuable your AM product is likely to be.

So what does this mean in practice?  What are these capabilities that you can progressively deploy?  The rest of this post will focus on the capabilities that you can use on the first two steps of the staircase, whilst a following post will cover the top two steps.

Level 0 - Rapid prototyping & tooling

This is the starting point for many firms on their AM journey, making models and tools quickly whilst the product design is still in flux. There are two AM capabilities available at this level:

a. Repeatable CNC process

AM is a highly automated process, with no operator intervention in the build once the powder hopper is full and the laser fires. It can therefore be used to replace traditional craft processes, yielding benefits for production costs as well as far greater precision and predictability in outcome. Dentistry is a good example, where manually created models are replaced with digitally designed and automatically produced implants. As this characteristic is inherent to AM, these benefits are available at all the staircase levels.

Additive manufacturing characteristics repeatable CNC process

b. Conformal cooling

This is a sophisticated capability that can be deployed very successfully on mould tools. Conformal cooling involves building channels that follow the contours of the part, to ensure even and rapid heat transfer. The channels themselves should be designed with smooth corners to avoid dead spots that can lead to corrosion, and to ensure that the cooling fluid flows easily with little pressure drop. Multiple cooling channels can be designed into a complex mould tool, each of equal length, to ensure even cooling. The result is a tool with a shorter cycle time and longer operational life.

Conformal cooling

It is also possible to build conformal cooling into products themselves, but this requires a product design change and so sits in the top level of the staircase.

Level 1 - direct part replacement

The next step on the staircase is to make production parts, but only replicas of existing components.  It's only the production process that changes, not the part geometry.  Two further AM capabilities can be deployed here:

a. Near-net-shape manufacture

A key characteristic of AM is that you waste very little material when you grow parts, compared to when you produce them using subtractive techniques.  Waste per unit become significant now that we are thinking about series production.

In aerospace, the 'buy-to-fly' ratio is a key measure of process efficiency - how many times the final part weight is turned into swarf as the part is produced?  It's important to note that AM is a 'near' net shape process, and often there is still some finishing to do, whilst support structures that can be essential for a successful build are also waste.  AM is not perfect, but the gains here can be compelling.

Near net shape manufacturing

b. Localised production

AM does away with production tooling, and so also removes one of the big fixed costs associated with component manufacturing. This can have the effect of reducing the dis-economies of small scale - in other words you can compete on cost even if you are a small business, and you can gain the advantages of proximity to your customer to offer a superior service. There may be opportunities to disrupt existing supply chains, or adapt your existing supply chain to be more responsive.

Localised production

Summary - part #1

So that's the first two levels of the staircase covered, with some of the basic capabilities of AM covered. Part #2 completes the journey to the top, exploring some of the more advanced characteristics of AM.